The X Files Is An American Science Fiction Horror Drama...

There were many shows that could claim that they were the top show in the nineties. One of those shows was Friends, it followed the story of six people three men and three women that lived in the same apartment complex. The X-Files is an American science fiction horror drama television series created by Chris Carter. The series revolves around FBI special agents Fox Mulder and Dana Scully who investigated X-Files. The Simpsons is an animated show created by Matt Groening. The series is a satirical depiction of a working class lifestyle. The show is set in the fictional town of Springfield. Seinfeld was a show that originally ran for nine seasons on NBC, from 1989 to 1998. It was created by Larry David and Jerry Seinfeld, the latter starring as a fictionalized version of himself. Full House was a show created by Jeff Franklin for ABC. The show chronicles a widowed father, Danny Tanner, who enlists his best friend and brother-in-law to help raise his three daughters. The Fresh Prince of Bel-Air is a show that aired on NBC. The show stars Will Smith as a fictionalized version of himself, who is sent to move in with his wealthy aunt and uncle in their Bel Air mansion. Boy Meets World is a show that shows the coming of age and everyday life-lessons of Cory. Saved by the Bell is an American television sitcom that aired on NBC from 1989 to 1993. The show followed a group of friends and their principal. Primarily focusing on lighthearted comedic situations. Saturday Night Live is aShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesunderstanding the diverse nature of organization theory Mapping some aspects of organization theory’s diversity Positivist protagonists: the truth is out there, and we can objectively know it Philosophical disputes around the role of the subjective in science Epistemological and ontolological disputes: how can we ever know the ‘truth’ and is there an ‘out there’? A few words o f warning about the term postmodernism Overview of the structure and rationale of the book Chapter summaries Chapter 2: ModernistRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesE SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture

The Spearheading Commitments of Goldsmith Free Essays

The spearheading commitments of Goldsmith (1969), Mckinnon (1973) and Shaw (1973) in regards to the connection between budgetary improvement and monetary development has remained a vital issue of level headed discussion in creating economies. The hypothetical contention for connecting money related advancement to development is that an all around created money related framework plays out a few basic capacities to upgrade the effectiveness of intermediation by diminishing data, exchange, and observing costs. An advanced money related framework advances speculation by recognizing and financing great business openings, activates reserve funds, screens the execution of administrators, empowers the exchanging, supporting, and expansion of hazard, and encourages the trade of merchandise and ventures. We will write a custom essay sample on The Spearheading Commitments of Goldsmith or any similar topic only for you Order Now These capacities result in a more effective distribution of assets, in a more fast collection of physical and human capital, and in quicker mechanical advance, which thus bolster financial development [Creane, et al. (2004)]. The vast majority of the writing has fundamentally centered around the part of macroeconomic steadiness, disparity, pay and riches, institutional advancement, ethnic and religious decent variety and money related market imperfections.1 Among these components the part of budgetary markets in the development procedure has gotten significant consideration. In this system, money related advancement is considered by numerous financial analysts to be of central significance for yield development. Especially, government confinements on the saving money framework, for example, loan fee roof, high hold necessities and coordinated credit programs block money related improvement and diminish yield development [Mckinnon (1973) and Shaw (1973)]. The early commitments because of Mckinnon (1973) and Shaw (1973) hypothesize that the administration mediation in the valuing and distribution of loanable assets obstructs budgetary restraint chiefly discouraging genuine financing costs. Governments are looked with just restricted alternatives, for example, inflationary financing, in this manner much further crumbling the genuine financing cost. Mckinnon underlines that the request what’s more, fitting sequencing of budgetary changes in the money related area would be much more compelling once value adjustment has occurred. Truth be told, budgetary improvement is not desolate a component of changing money related instruments but rather â€Å"predictable macroeconomic strategy bundle involving a scope of strategies, including brief money related market supervision keeping in mind the end goal to screen credit value of borrowers and to maintain a strategic distance from bends, for example, moral perils and unfavorable selection†.2 The endogenous development writing stresses the impact of budgetary markets on financial growth.3 Benhabib and Spiegel (2000) contend that a positive relationship is normal between monetary advancement and aggregate factor efficiency development and speculation. In any case, their outcomes are exceptionally touchy to display particular. Moreover, Beck, et al. (2000) locate that money related advancement has a huge and positive effect on add up to factor profitability, which bolsters through to in general Gross domestic product development [Neusser and Kugler (1998)]. Various scholars have underscored the part of budgetary improvement in better distinguishing venture openings, lessening interest in fluid however inefficient resources, activating investment funds, boosting mechanical advancement, and enhancing hazard taking. The issue with the past investigations is that a positive connection between budgetary advancement and yield development can exist for various reasons. As yield builds the interest for money related administrations increments as well, this thusly has a beneficial outcome on money related advancement. Robinson (1952) contends that â€Å"all things considered, it is by all accounts the case that where undertaking drives back streams†. Kuznets (1955) states that monetary advertise starts to develop as the economy approaches the middle phase of the development process and grow once the economy ends up develop. Lucas (1988) states that â€Å"the significance of budgetary issues is severely overemphasized† while Chandav arkar (1992) noticed that â€Å"none of the pioneers of improvement financial aspects†¦ Even rundown fund as a factor of advancement† [Luintel and Khan (1999)]. Consequently the interest for the specific kinds of monetary administrations produced by monetary development.Many observational examinations have researched the connection between budgetary profundity, characterized as proportion of aggregate bank store liabilities to ostensible GDP and monetary development. In any case, the outcomes are equivocal. The examinations in view of the cross segment and board information discover beneficial outcomes of money related advancement on yield development a great many representing different determinants of development and in addition for potential inclinations initiated by synchronization, overlooked factors and imperceptibly nation particular impact on the back development nexus.5 On the other hand, the investigations in view of the time arrangement information give opposing outcomes. Demetriades and Hussein (1996) discover the confirmation that back is a main factor during the time spent monetary development. They additionally found that for most of the nations, causality is bi-directional, while at times money related improvement takes after monetary development. Luintel and Khan (1999) utilized a test of ten less created nations and inferred that the causality between money related improvement and yield development is bi-directional for all nations. At long last, contemplates, which take a gander at the structure and wellsprings of organization back, likewise finish up that the advancement of the money related area encourages the development of corporate division [Rajan and Zingalas (1996)]. Every one of these outcomes demonstrate that an agreement on the part of budgetary improvement during the time spent financial development does not exist up until this point. The part of money related factor in financial improvement of Pakistan isn’t well inquired about. This investigation is an endeavor to fill this hole. The target of the present contemplate is to look at the connection between budgetary advancement and monetary development in Pakistan for the period 1971-2004. We additionally look at the auxiliary solidness of the back development relationship within the sight of monetary segment reforms?which were indispensable piece of the advancement procedure of the economy started in mid 1990. The significant segments of the money related part changes identified with the deregulation of the business bank’s loaning rates, bringing down of their save prerequisites and the presentation of prudential controls and gauges extensively alongside the lines suggested by the Basle Committee on Banking Supervisions.6 Whatever is left of the paper is sorted out as takes after. Segment II outline the monetary part changes in Pakistan. Demonstrate determination and information issues are exhibited in Segment III. Econometric strategy and observational discoveries are given in Section IV, while some closing comments are given in the last segment. How to cite The Spearheading Commitments of Goldsmith, Papers

Pregnant as a Teenager Essay Example For Students

Pregnant as a Teenager Essay My name is Kathy and I would like to tell you a story of my life and how one night of fun changed it forever. It is a true story of my rough teen years, the choices I made and the consequence I paid because of these choices. First I want to tell you that all these statistics that you see about how nineteen percent of all United States births were to teens, how one million teens become pregnant each year, and more than five hundred and thirty thousand of them do give birth; this my friends is not a lie. I am one of those to statistics as a matter of fact. I am one of those million teens that thought it could never happen to them but later found out that I had thought wrong. When I was eleven years old my parents split and I was highly set off by this. My life went down hill from here. My grades fell, and I began making decisions that I will regret for the rest of my life. When I made it into high school I began exploring myself somewhat and met a guy who I thought I was in love with. Having set sail with the new love I thought I had found little did I know there was an awful storm waiting in my path. Our relationship became physical very quickly and like many teens I had the Itll never happen to me syndrome. We began sleeping around. I was never home. I was either out with my man or hanging out with my friends who were not a good influence on me at all. You are who you hang out with, they say. By the fifth month of our relationship, I was pregnant. My mother and I were both devastated. My boyfriend and I married but by eighteen months time he was gone. After finding out the news of my pregnancy, I had many decisions and responsibilities to make and fulfill. The most important decision I had to make was weather or not I wanted to have this baby. I had never read much about abortion but had a gut feeling that I could not bring myself to take the life of a child. I went to the library and read up on abortion. There were two types of abortion, medical and surgical. Medical abortion is done by taking medications that will end pregnancy, while surgical abortion ends pregnancy by emptying the uterus with special instruments. The more I read about this sad topic the more I told myself that I could not do this to this child or myself. I knew that if I did take this life that I could never live with decision and would regret it for the rest of my life. I was going to go through with it. I will have this baby and love and care for it as best I can. I told myself that it could not be that hard. I knew that teenage mothers were more at risk of pregnancy complications such as premature or prolonged labor, anemia and high blood pressure. The doctor told me that I must eat healthy and that I must refrain from smoking, consuming alcohol or taking drugs, or my baby would be at risk of being born with major health problems. Days went by and it was getting closer to my babies birth date. All I could think about was how uncomfortable I felt and how ugly those stretch marks were gonna be after I got through this pregnancy. She ended up coming two weeks early which scared me because teen babies are pruned to be premature and have a low birth weight. This may have meant that Cassis organs were not fully developed and that she was forty percent less likely to live than a baby with normal weight. This was not the case with my beautiful Cassi. She was born and was, for the most part, healthy. As a mother, school is the only activity I had with my friends. When the last bell rings, I must go straight home to Cassi who stays with my moth er during the school day. One in three teen mothers end up dropping out of high school and if it wasnt for my mother, I may have had to do the same. My friends stand in the hall after the bell rings and discuss their plans for the evening. But I, I had to return to my routine day of going home and sitting with Cassi and watching television, occasionally getting up for a bottle or to change her diaper. Cassi had changed the priorities in my life. My concerns used to be with what I was going to do with my friends, but now when friends drop by spontaneously and talk about going to a football game, I remind them that I have a baby now. I was unable to live the typical life of a junior in high school, unable to play sports, hang out, or just be a teenager. I hear all these kids at school saying that they want a baby of their own. I think to myself they must believe that by having a baby they will either have someone to love them feel they will have a secured type of future, or will get m any financial benefits from the government. Sure you do get many benefits from the government but it is still not worth it. Trying to be an adult before I have been a teenager has been an awakening experience for me. I look older now with stretch marks on my body from the pregnancy. I do love Cassi more than anything in the world, I just wish I had waited until I was married with a complete education before I had her. I n closing I will tell you that I am a living example of a teenagers life that was not fulfilled because of one simple decision. Please know that it can happen to you. Dont be one of the one million teens that got pregnant at an innocent age and threw her childhood away. If you have already become impregnated then please know that you are not alone. I understand your fears and pains. Listen to what your parents and teachers have to say. New life is great but it needs to be with the right person at the right time. Please learn from my mistake. Say no!

Prepare for takeoff...and a quick landing free essay sample

I sit down in seat 17A, right above the wing of the plane and look around. There are hundreds of people that I do not know, nor will ever get a chance to know. The airplane hums to life as the engine begins to push the 2000 pound mass down the runway. The plane accelerates speed as it is lifted into the sky, leaving the familiar ground and entering into the unfamiliar, open sky. During the flight I interact casually with the steward or stewardess, but never personally. Occasionally, I sit next to a person that I can relate to and connect with, talking to them practically the entire time we are in the air, surprised and slightly sad when hearing the pilot’s voice come from the intercom, telling everyone to â€Å"Put your tray tables up and your seat in the upright position for landing,† indicating a near end to the conversation so thoroughly enjoyed. We will write a custom essay sample on Prepare for takeoffand a quick landing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When the flight is over, you’re forced to go separate ways, but will remember that person making some sort of impact on your life, whether it b a small or large one, making your journey memorable. Throughout our lives, we go through a variety of change. Sometimes we are forced to transition from the familiar to the unknown, but there will always be people who impact our lives wherever we go. When I decided to go to ASU, I knew that I would not know anyone once I left Tennessee for Arizona, and that I’d have to start my life from scratch once more. The only thing I was familiar with was the fact that I was transitioning from the familiar, to the unfamiliar. I’ve meet hundreds of people in my life; I keep in touch with some, but many become a blur of faces, blending in with the rest of the people that I meet. Making close friends is difficult when you constantly and unexpectedly have to move, something I was accustomed to growing up as an army brat. However, there are a few people that have been etched into my memory, making a permanent impact. Many of my friendships would take off, but would come to an end with promises of â€Å"keeping in touch,† slowly d escending after one of us moved away and the status of being â€Å"best friends† would end, disappearing as we disappeared from each other’s lives. My best friend lives in Tennessee, and before I left for college, I had to say goodbye to her. It was a hard thought knowing that after spending practically every day with her for the past year and a half, we would have to go without seeing each other for months at a time. I was worried that such a great friendship would end, just like the many others I had been a part of. Seven and a half months later, we still talk every day. We are still able to relate to each other and each other’s lives despite not having seen each other for such a long time. Unlike the many other friendships that had a small impact on me, this friendship has and has had a large one. Our friendship has yet to descend, the captain’s voice still unheard from the speakers telling the passengers to, â€Å"Put your tray tables up and your seat in the upright position for landing,† signaling the end of a long journey, but I doubt that will ever happen.

xbox essays

xbox essays The Xbox has more than enough quality games for any gamer. The variety of games available is staggering. Anyone can find a game that's just right for them. Not only that, but the Xbox is by far the most powerful gaming console. Graphics are more lifelike than ever before. Sound is more immersive. Characters in the games have incredibly intelligent AI. All these factors combined make some incredible games possible. Enter the Matrix will truly be a revolutionary game. It was developed simultaneously with the new movie The Matrix: Reloaded at the behest of the creators of the Matrix universe, the Wachowski brothers. The Wachowski brothers set out to bridge the gap between movies and games. All the actors from the new movie were involved in the development of the game. Additional footage that can only be found in the game was shot on actual sets from the new movie. Without playing through the game, it's impossible to know the whole story. All the slow-motion action, massive gunplay, and fighting that make the Matrix so unique will be found in Enter the Matrix. Without a doubt, Deus Ex: Invisible War will be one of the best games of 2003. It will offer free-form gameplay on a level that has never been seen before. Players can choose any of a number of ways to handle each individual scenario. Every decision is up to the player. The gameplay won't be the only revolutionary aspect of Deus Ex: Invisible War. All new lighting and sound engines were created especially for the game. They enable such realistic, interactive lighting and sound that the world will seem perfectly real. In the game, you'll shoot, fight, and sneak your way through an intense and unbelievablly complicated world of conspiracies. Steel Battalion brings the experience of an arcade and a simulator right into your living room. The game comes packaged with a huge controller featuring over fourty buttons and two analog josticks. The controller puts you in contr ...

Lexical Ambiguity Definition and Examples

Lexical Ambiguity Definition and Examples Lexical ambiguity is the presence of two or more possible meanings for a single word. Its also called semantic ambiguity or  homonymy. It differs from syntactic ambiguity, which is the presence of two or more possible meanings within a sentence or sequence of words. Lexical ambiguity is sometimes used deliberately to create puns and other types of wordplay. According to the editors of the  MIT Encyclopedia of the Cognitive Sciences, True  lexical ambiguity is  typically distinguished from polysemy (e.g., the N.Y. Times as in this mornings edition of the newspaper versus the company that publishes the newspaper) or from vagueness (e.g., cut as in cut the lawn or cut the cloth), though the boundaries can be fuzzy. Examples and Observations You know, somebody actually complimented me on my driving today. They left a little note on the windscreen; it said, Parking Fine. So that was nice.(English comedian Tim Vine)Do you believe in clubs for young people? someone asked W.C. Fields. Only when kindness fails, replied Fields.(Quoted by Graeme Ritchie in The Linguistic Analysis of Jokes)Donald Ressler: The third guard, hes in the hospital. Berlin cut his hand off.Aram Mojtabai: No, no. Its a lexical ambiguity. He cut his hand off.Elizabeth Keen: Berlin cut off his own hand?(Berlin: Conclusion, The Blacklist, May 12, 2014)Outside of a dog, a book is a mans best friend; inside its too hard to read.(Groucho Marx)The rabbi married my sister.She is looking for a match.The fisherman went to the bank.I have a really nice stepladder. Sadly, I never knew my real ladder.(English comedian Harry Hill) Context [C]ontext is highly relevant to this part of the meaning of utterances. . . . For example, They passed the port at midnight is lexically ambiguous. However, it would normally be clear in a given context which of the two homonyms, port (harbor) or port (kind of fortified wine), is being used- and also which sense of the polysemous verb pass is intended. (John Lyons, Linguistic Semantics: An Introduction) Characteristics The following example, taken from Johnson-Laird (1983), illustrates two important characteristics of lexical ambiguity: The plane banked just before landing, but then the pilot lost control. The strip on the field runs for only the barest of yards and the plane just twisted out of the turn before shooting into the ground. First, that this passage is not particularly difficult to understand in spite of the fact that all of its content words are ambiguous suggests that ambiguity is unlikely to invoke special resource-demanding processing mechanisms but rather is handled as a byproduct of normal comprehension. Second, there are a number of ways in which a word can be ambiguous. The word plane, for example, has several noun meanings, and it can also be used as a verb. The word twisted could be an adjective and is also morphologically ambiguous between the past tense and participial forms of the verb to twist. (Patrizia Tabossi, Semantic Effects on Syntactic Ambiguity Resolution in Attention and Performance XV, edited by C. Umilt and M. Moscovitch) Processing Words Depending on the relationship among the alternative meanings available for a particular word form, lexical ambiguity has been categorized as either polysemous, when meanings are related, or homonymous, when unrelated. Although ambiguity is graded, for words that are at one or the other end of this spectrum and thus are easy to classify, polysemy and homonymy have been shown to have differing effects on reading behaviors. Whereas related meanings have been shown to facilitate word recognition, unrelated meanings have been found to slow processing times ... (Chia-lin Lee and Kara D. Federmeier, In a Word: ERPs Reveal Important Lexical Variables for Visual Word Processing in The Handbook of the Neuropsychology of Language, edited by Miriam Faust)

Education in South Korea Essay Example | Topics and Well Written Essays - 5000 words

Education in South Korea - Essay Example Yet, in this period, it has taken a back seat to short-term needs in investment priorities and has failed to receive support. Educational reform does not only entail designing a reform plan but also providing administrative/financial help and the government’s active interest and investment to support it. In an interview of two tutors fully involved in the Korean education system, it reveals many problems as well as some of the recommendations, which should be accorded to the Korean education system (OECD 2005, 38). Recommendations if implemented can achieve a perfect education system, which does not only give a burden to the parents but is also fair to the whole population. In terms of education, Korea leads in having best education parents spend. Korean parents want the best for their children and, therefore, spend a fortune just to ensure the children get the best. The wife to one of the tutors is not in the country with the children but is in the US where the children are r eceiving their education a sign that the Korean does not trust the education system of Korea themselves (Seth 2010, 195) Historically, both large and small Korean educational reforms have been already implemented. Korea is not alone in undertaking educational reform; many countries are reforming their educational systems. Educational reforms targeting the 2000s began in the early 1980s, and advanced countries tended to put a top priority on it. According to him, scientific writing and parents’ great zeal for children’s education gave the people the world’s lowest illiteracy rate and high mathematical ability, leading to the strongest competitive advantage in a labour-intensive industry,... This essay approves that the Korean educational system is now in crisis. Unfortunately, the government’s educational reforms offer no hope. Instead, students are alienated from their schools, while teachers lose their pride and happiness in teaching or are the target of reform from a low-ranking government employee. In addition, parents, who harbour great anxiety about their children’s happiness, are worried and confused, due to communications gaps and their own poor schooling. Worst of all, poor students and their parents, who should receive support from their country and society, are now being devastated by an increasingly unfair educational structure. This report makes a conclusion that education is a tool for improving society education is a process of forming a desirable human and making his or her personal, family, and social lives happy and valuable, as the individual pursues social development. All activities, organisations, and operations in education should be conducted to meet the purpose of education, or to establish an ideal human quality. Education makes a person more human-like and desirable to a society and a nation. Based on a democratic constitution designed to make people and society happy, while respecting the freedom, equality, and creativity of each person and helping them to exhibit their best competencies under equally given opportunities, education begins in most nations with free and mandatory elementary school. This is enforced through education laws, which preserve the education system and its operation.

To review the work you have completed in the course and to reflect on Essay

To review the work you have completed in the course and to reflect on what you have learned from it - Essay Example When I consider writing and understanding arguments within a paper, I realize that often papers do not just consist of an essay of thoughts. They also are not necessarily incorporated just of facts and research. The best thing I have learned about writing research papers is that sometimes when writing an argumentative paper, a person has the chance to research two sides of the subject and discuss the pros and cons of it throughout the paper. It allows for someone not to just look at one part of it, but to write a paper that is more informative when someone were to look at two sides of an issues. Some subjects are simply much broader. Through my desire to further obtain goals, it is necessary to continue the steps needed in order to achieve them. This class was part of the stepping stones that I have needed to take in regards to sounding like a more proficient writer and more intelligent person. Although sometimes I have ideas, it is hard to sometimes convey them in a written form. I have been able to better learn how to do that. In regards to some of the areas I think I have grown the most is in my selection of resources. Not only do I realize that I need two sides of a subject in order to tell the complete story behind a paper, I also know that research must be credible. What is always online is not always what should be believed. Some resources that are online are sometimes offered as scholar or peer-reviewed journal entries. Some organizations also offer helpful articles on their websites. When looking for true factual information, you cannot just go to some website and assume it is true. Wikipedia for example can give somewhat of a background about a topic but as far as its credibility, by its name you would think it was like an encyclopedia. Instead of it being an encyclopedia, it is a waste of time because it is not legitimate. I have learned other areas where to look for credible resources. Though

Brand alliance Essay Example for Free

Brand alliance Essay The desired outcome of a brand alliance is to increase each other brands equity. Some of the examples could be as follows: Two companies pool their resources to co-brand, with the idea that the new product can enjoy a unique positioning or two manufacturers pool resources to develop a promotional campaign featuring both brands. (Samu, Krishnan ; Smith, 1999, p. 57). In general, brand alliances carry along great benefits but at same time ome inevitable risk. Well-established alliance is a powerful tool that can help to promote, to specify, to enrich, and to increase the brand value. Good example for increasing the brand value is brand alliance of PorscheDesign and Adidas, where PorscheDesign clearly raises the image of Adidas and on other hand PorscheDesign has more presence and can sell its products in many lucrative locations. (Adidas Annual report, 2009). Brand alliances are used at times of prosperity as well as in times when the brand suffers; they may serve as a driver for a brand to regain its market position. Wrong arketing strategies can ruin the attractiveness and image of a brand and successful brand alliance can revitalize them. According to (Samu et al. , 1999, p. 57) A new brand might partner with an established brand to build a stronger presence for a specific usage occasion. If one of the brands has very good image and brand equity, it is likely that customers will perceive the partner brand with similar attitude. This strategy is risky and can harm the stronger company. The risk factor can be lowered by extensive market analysis that can reveal some of the unfavourable issues for the xact brand alliance. A common practice for possible alliance partners is creation of an exit strategy. That allows companies react quickly if some of the planned outcomes goes wrong or in other direction than planned. (Melvin Prince ; Mark Davies, 2002) Very common reason for creation of brand alliance is a launch of a new product. It serves as a great advertising tool because it drags attention. New product is associated with some extraordinary brand, which creates a message for consumers. A successful example of brand alliances to promote new product launch where two trong brands allied and which worked perfectly was Range Rover and Victoria Beckham. The outcome was the new model line of Range Rover, Evoque. Targeted mainly at female customers, sales growth rose significantly after the introduction of Victoria Beckhams special luxury edition. Even though the actual limited edition was produced only in small volumes, it created great deal of exclusivity for the new product. Associating the new model with Victoria Backham and creating a well- managed advertising campaign led to a successful launch of the new model line crowned by many design awards. About Land Rover, 2012). . Analysis of Successful Factors in Brand Alliance 3. 1 Successful Factors Before going deeply in the analysis, it is important to understand in theory the successful factors behind a brand alliance and their effects on consumer attitudes. while the effects they produce are the independent variables. While engaging in an alliance, it is fundamental for companies to work on the successful factors in order to produce and maintain the positive effects while reducin g the negative ones

What Is Abnormal Psychology? What Is Normal Psychology? Essay

  Ã‚  Ã‚  Ã‚  Ã‚  What is Psychology? In my research of Psychology and its meaning I have come up with many definitions. To sum all of the definitions into one it’s the study ones feelings, thoughts, and their way of thinking and using all of there senses rather its cognitive, physical, or mental. Some other questions that came to mind during my research are what is normal psychology and what is abnormal psychology?   Ã‚  Ã‚  Ã‚  Ã‚  What is normal psychology? Most people consider one to be normal if they seem to have no problems physically or mentally. Are you O.K. the way you are? Should you be different? Most of us tend to roles that are acceptable behavior in society. Society expects us all to play certain roles. Health and science guide says that normality is only questioned when there is a conflict between roles. Why do we conform to these roles? We do it because in most societies, including ours, there are rewards for conformity. People tend to treat us with respect when we play roles that others are comfortable with.   Ã‚  Ã‚  Ã‚  Ã‚  What is abnormal psychology? I think it could be the study of mental illness as some journals stated. Overall it’s the study of mental illnesses and of how people with mental illnesses can be treated. Stated in Health and Science guide mental illness is a much-debated topic in the world of psychology to which a lot of research is still needed. Problems usually come up when people try to define what is normal. Sigmund Freud was considered to be the father of Psychoanalysis, said there was no such thing as a normal person.   Ã‚  Ã‚  Ã‚  Ã‚   Mental illness is considered to be an illness of the mind, which makes it difficult for people to carry out a normal, productive lifestyle. Mental illnesses range from depression to schizophrenia (a very serious mind disorder). It is important to remember that people with such disorders ate stricken with an illness. They have no more control over their illness than when a person gets flu or a cold. When I am sick with a fever or flu I would either try or treat with an over the counter product or go to a doctor. A person with a mental disorder may go to a medical doctor, or to a psychiatrist (a medical doctor who specializes in treating mental problems through therapy and medication) or to a psychologist (who is not a... ...cts the other. Thatcher stated that â€Å"we often manifest emotional disturbances through out bodies.† He says that 20 to 40 percent of patients seen by a typical family practitioner involve mental illness. Its important that we try to destigmatize mental illness and get people the help we now have available.   Ã‚  Ã‚  Ã‚  Ã‚  Treatment options for those with emotional, behavioral and mental difficulties include psychotherapy, drug therapy, and a combination of drugs and psychotherapy. Some patients require more supportive psychotherapy, in which the therapist makes suggestions and offers direction, educating the patient about his illness and how it affects his everyday interpersonal interactions, relationships and job.   Ã‚  Ã‚  Ã‚  Ã‚  In my research of what is normal and abnormal psychology, I have learned that behavior affects the way society perceives you rather you think your normal or abnormal. That everyone suffers from some type of mental illness whether it’s a problem you are dealing with or how you feel. It may not be long term but when you are suffering with that problem there is a slight chance that you can be considered mentally ill at that time.

Globalization & concept Essay

Globalization is a concept that has emerged over recent past that have gained a lot of attention from the global people. Globalization is not anew concept because it has developed over time due to the interaction of people from ti me to time. The definition of globalization takes new direction every time because of its usage and transcends all spheres of life (Oregon State 2008). According to Robertson (1992) socialist define it a the comprehension and intensification of consciousness of the world as a whole unit. It has been elevated by the fact that the world has become more interdependent than before as from 20th century. The term is loosely used to symbolize meaning of consciousness, receptiveness and understanding of cultures, appreciation of the world socio-economics and ecological aspects. The term global village emerged in early 1960s to mean a shrinking world which was popularized by the media. The media has also tried to emphasize on the global community concept. The subject of globalization has shaped its objectiveness and subjectiveness. The evolution of globalization has been triggered by events such as wars and conflicts, the emergence of third world countries, expansion of international and supra international corporations and organizations. This is also accelerated by the idea of global economy(Robertson 1992). Globalization cuts across all academic disciplines and have implications on morals and values of people in the world. This is a problem that has generated other terms as deglobalization and globalism. Deglobalization attempts to reduce the impact of globalization while the globalism used used negatively to mean one worldism and cosmopolitanism (Robertson 1992). According to Scott (1997) globalization is visible and powerful order that directs the former concern to the geopolitical stage. It can be measured across the globe by consumers taste identity and by its homogeneity of taste. In the context of global culture it is evident in the distribution of the product. Globalization can also be defined as the historical structures established by societies over time that has exponentially increased in the present time. This has been achieved through mobility of goods and services necessitated by infrastructural development. The idea is largely cordoned by the elites terming it inevitable but the masses view it as danger to traditional life, livelihoods and values (GPF 2008). Herman (1999) emphasize it as the active process extending beyond borders, cross border structural facilities and link of corporate organizations. He adds that it is an ideology that wants to surpass its resistance and uphold it as beneficial and unstoppable. The emergence of globalization has led to theories defining its relevance and importance to world inhabitants. This has been ans issue of international systems that make demarcation of countries l which systematically create and partition separated by economic and process factors. These form the basis of global events that bring a perspective of the world as a systematic entity. This is virtually so because of given set of societies that dictate world unity trends and systems. This is referred to the capitalistic advancement of nations like America to which is characterized by division of labour, political and military relations that accompany economic trends while religion and culture follows simultaneously (Robertson 1992). Instability in the domestic and foreign structures have caused the rise of globalization as seen by the growth of communication and cultural academies, rise of movements, organizations and special interest groups. Globalization has therefore grown through several stages such as universalism, natural sociologies, internationalism, indigenization and later globalization (Robertson 1992). In this context universalism refers to scientific provision to humanity of basic principles and laws where ideas human fraternity is adhered to. While national sociologies emphasized on the professional academies that held intellectual products with high esteem. This is followed by the concept of making all countries follow the systems through internationalism as depicted by the third world creation. This was fostered by the indigenization stage that made such countries to adapt to methods and systems. Thus globalization emerged as the interaction of nationalism and internationalism which is punctuated with problems and conflicts at different life stages. The causes and mechanism behind this are the ones driving up globalization (Robertson 1992). Global issues as refer to in the context of culture have varied significance and measures. First Soules (2002) define culture as knowledge, acts, beliefs, laws, customs and aspirations of inhabitants in different settings around the world. This is identical to certain group of people. However mass culture which appeals to world wide audience is generally referred to popular culture. Any change in the traditional values, norms and daily order raise eyebrows of which is considered deviation from the normal life. But as people move there is interaction of cultures that fuse and transform into new culture that is can be described as global culture (Soules 2002). Therefore, popular culture is symbolic of globalization because of its persuasive nature which cuts across all national cultures. The popular culture referred to here represents popularity of certain personality in areas of music industry. These include stars, products and infrastructure associated with it commonly described as global communication (Scott 1997). Although globalization affects politics it has not received much attention as popular culture but film industry has been discussed at international level whether to be associated with it. It is paramount to not that though politics has not extended beyond its national jurisdiction it is much important in the global culture. Politics is limited by its weak structures at international level than popular culture that is advanced by its network of transnational corporations (Scott 1997). However, global culture may not be a definite evidence that it exists across the world because of its dependence on time, space and distributional mechanisms. But it passes across all nations based on several factors such as global production and global distribution. Whereby global production is brought about by the presence of transnational corporations which control 70 percent of the entertainment industry such as Sony and Tristar Corporations. The global distribution of this popular culture products signify the extend by which it reaches world wide audience. Technological advancement such as use of television cinema and satellite communication media channels have made popular culture received to wide audience in the world (Scott 1997). However, global culture just like the popularity of English language has received its share of criticism. For instance the spread of world single culture as advocated by the entertainment industry does not necessarily mean that the audience practice the same. It can only lead to global multiculturalism where diverse culture can be integrated in order to appeal to popular audience. Although this may lead to cultural plurality but their merger could lead to the a synthesized global culture (Scott 1997). More so the availability of the product does not mean it used for the intended purpose. For example the Soviet Union abused it as such spreading capitalistic ideology of Americans. Most view popular culture as the Americanization of the world. Hence it cannot be received globally without struggle and negotiation through the political and national structures. Global culture also faces a couple of restrictions that is largely dependent on the institutional frameworks, policies of governments, and levels of operations. Institutional frameworks play crucial role in the supply and distribution regulatory structures, education, industrial and economic climate for its operation. Policies that regulate broadcasting, copyright rights and taxation or subsidies play a significant role in the advancement of popular culture (Scott 1997). Most governments do not have cultural policies but have several that indirectly implicate culture within their national jurisdiction. this reflects their priority is promoting culture in their own country. Therefore, global culture faces an uphill task to be accommodated institutionally and into the policies of the respective governments(Scott 1997). Herman (1999) states that globalization is an ideology that is perpetuated by corporate organizations for their own interest. This is seen in the deregulation of several government on its budget, entitlement and free trade.. it does affect the nationalistic protection of indigenous companies while allowing the entry of international multinationals. This ideology has significant impact on economic status of weaker countries. Although it yields economic benefits its impact of whole society is detrimental (Alston 1998). Globalization is argued as one that weakens democracy in several countries. This is a result that governments are forced to enact regulations that give due advantage to the business community. For instance international agreements signed like the4 North American Free Trade Agreement and European Monetary Union. This has been used under the disguise of democracy to weaken the country’s ability to fight for improved wage salary of its workforce. Instead they are supposed to cut labor costs in order to obtain investment from the corporations giving the business community an upper hand to make huge profits (Herman 1999). Through such agreement most countries have fallen victim of deteriorating welfare standards of its citizens. Countries with high cost of labor have lost foreign investment because of relocation to cheap labor countries. Labor movement have also been weakened as opposed to the democratic freedom given of bargaining. This has med policy makers to make business friendly policies at the expense of state welfare. This countries have also advanced restrictive legislation that has tight grip national budget so as to absorbing inflation shocks hence accelerating unemployment and underemployment (Herman 1999). The ideological campaigns advocated b y the business community has reduced government responsibility to support its public hence making its citizens vulnerable to the corporation demands. Also limited financial sources by the individual government have accelerated their dependence on global sponsors that devise policies more favorable to them. It far negates the ability of leaders to develop mechanisms that favor its masses (Tabb 2002). This is evident in the efforts advanced by IMF and World Bank together with media support. This organizations developed conditions that were supposed to be met before funds are released to the countries in need. For instance, IMF developed structural adjustment programs to third world countries outlining conditions such as lean government and privatization. The implications was loss of jobs, increased poverty, increased wealth gap between the rich nations and poor nations (Herman 1999). Globalization in its basic fact is the ideological concept of business elite that send strong signal to people that it cannot be brushed away easily and it is better. Although it has the benefit of increasing interest rates in the stock market and income, inequality rise is more across all countries. For example in the United States productivity rose by 35 percent while underemployment, job security, loss of benefit and lean production system increased in bigger margin (Herman 1999). CONCLUSION Globalization is a new concept that cuts across a all spheres of life such as culture, academic, political, economic and socially. In this paper i have discussed mainly how globalization influenced global culture and its implications. Global culture is defined as mass culture that appeals to world wide audience. It is particularly advanced by popular culture through different media channels. Globalization also touches political and economic aspects of several countries this has a direct effect on the democracy, economic status and welfare of its citizens. Globalization has beneficial impact on the government and citizens with varied margins. REFERNCE Alston, P, 1998, ‘Statement’, UN committee, Available at: http://www. globalpolicy. org/globaliz/define/unstate. htm Global policy forum, 2008, ‘globalization’,Global policy forum, Available at; http://www. globalpolicy. org/globaliz/index. htm Herman, E, S, 1999, ‘Treat globalization’, New politics, vol. 7, No. 2, Available at: Oregon State, 2008, Definition, Available at: oregonstate. edu/instruct/anth370/gloss. html Robertson, R, 1992, Globalization, SAGE, London. Scott, A, 1997, Global culture, Routledge, London. Soules, M, 2002, ‘Culture’, History, Available at: http://www. mala. bc. ca/~soules/media112/culture. htm Tabb, W, 1999, ‘Progressive globalism’, Monthly review, Available at: http://www. globalpolicy. org/globaliz/define/progglob. htm

The Return: Shadow Souls Chapter 23

That â€Å"night† they moved in, choosing the hour while the other estates they passed were darkened and quiet. Elena, Meredith, and Bonnie each picked a room on the upper floor as a bedroom, all close together. Nearby was a luxurious bathing room, with a pale blue and white marble floor and a unique pool shaped like a giant rose, fully large enough to swim in, heated by charcoal, with a cheerful-looking servant to tend it. Elena was delighted with what happened next. Damon bought a number of slaves quietly, in a private sale from a respectable dealer, and then promptly freed them all and offered them wages and time off. Almost all the former slaves were only too happy to agree to stay, and only a few chose to leave or ran away, mostly women in search of their families. The others would remain and become Lady Ulma's staff once Damon, Elena, Bonnie, and Meredith left after freeing Stefan. Lady Ulma, was given a â€Å"senior† room downstairs, although Damon almost had to use brute force to install her in it. He himself chose a room that was an office by day, since he wasn't likely to spend much of the night in the house anyway. There was a slight embarrassment over that. Most of the staff knew of the ways of vampire masters, and the young girls and women who came to sew or who lived on the estate and cooked and cleaned seemed to expect some sort of rota to be worked out, with each of them taking turns at being donors. Damon explained this to Elena, who quashed the idea before it could be implemented. She could tell that Damon was hoping for a steady stream of girls, ranging from flowerlike to red-cheeked and buxom, who would be glad to be â€Å"tapped† like beer kegs for the pretty bangles and baubles that were traditionally given. Elena similarly disposed of the idea of hunting for hire. Sage had mentioned that there were even rumors of a possible Outside connection: a very advanced training course for Navy SEALs. â€Å"And they can come out the world's only vampire seals,† Elena had said sardonically, in front of a group of male slaves this time. â€Å"They can go out and bite sharks. Certainly you guys can go out and hunt some humans like a pair of owls hunting mice – just don't bother to come home afterward, because the doors will be locked†¦permanently.† She held Sage's gaze until her expression became a steely glare and he'd hastened off to do something else around the estate. Elena didn't mind Sage's informal moving in with them. And after hearing how Sage had saved Damon from the mob that ambushed him on the way to the Meeting Place, she had determined in her own mind that if Sage ever wanted her blood, she would give it to him unhesitatingly. After a few days, when he had stayed around the house near Dr. Meggar's and then moved with them into Lady Ulma's compound, she had wondered if her diminished aura and Damon's reticence weren't depriving him of something he should know about. So she'd thrown broader and broader hints at him, until once when he had doubled over, and then, with tears of laughter (but had it only been laughter?) in his eyes, had come over to her and said that the Americans had a saying, no? You can lead a horse to water, but you cannot make it drink. In his case, he said, you could lead a snarling black panther – her normal mental iconic image of Damon – to water, if you had electric cattle prods and elephant ankusha, bu t that afterward you'd be a fool to turn your back on it. Elena had laughed until she, too, cried, but had still pledged that if he wanted her blood, a reasonable share was his. Now she simply felt glad to have him around. Her heart was too full already, with Stefan, Damon – and even Matt, despite his apparent desertion – for her to be in danger of falling for another vampire, no matter how terminally fit they were. She appreciated Sage as a friend and protector. Elena was surprised at how much she came to rely on Lakshmi as each day passed. Lakshmi had begun as a sort of gopher, doing the running around that no one else wanted to, but more and more, she had become Lady Ulma's maid-in-waiting and Elena's source of information about this world. Lady Ulma was still officially bedridden, and having Lakshmi ready at any time of the day or night, to send messages, was wonderfully convenient. Too, she was someone that Elena could ask questions of that otherwise would get her eyed as if she were crazy. Did they need to buy plates or was food served on a large hunk of dried bread, which acted as a napkin for greasy fingers as well? (Plates had been recently introduced, along with forks, which were all the rage now.) How much were the men and woman of the household entitled to in wages (which had to be calculated from scratch, since no other household paid its slaves a geld, merely clothing them from a community uniform cache, and allowing them one or two â€Å"feast days† a year)? Young as she was, Lakshmi was both honest and bold and Elena was grooming her to become Lady Ulma's right hand, after Lady Ulma had become well enough to be the lady of the house.

Lesson Plan - Differences Between Past and Present

Lesson Plan - Differences Between Past and Present Getting students to talk about the differences between the past and present is a great way to get students using a variety of tenses and cementing their understanding of the differences and time relationships between the past simple, present perfect (continuous), and present simple tenses. This exercise is quite easy for students to understand and helps to get students thinking in the right direction before beginning the task. Lesson Plan Aim: Conversation lesson focusing on the use of the past simple, present perfect, and present simple tensesActivity: Drawing diagrams as a support for conversation in pairsLevel: Intermediate to advanced Outline: Give students the example above or draw a similar example on the board.Read through the example sentences showing the relationship between the two circles (life then and life now).Ask students why you used the various tenses (i.e. past simple, present perfect (continuous), and present simple (continuous).Have students draw two circles. Each circle should have me at the center with a universe of friends, hobbies, relationships, etc. surrounding. One circle is drawn for the past and one drawn for life now.Students break up into pairs and explain their diagrams to each other.Walk around the room and listen to the discussions, take notes on the most common mistakes made.As a follow-up, go through the most common mistakes made by the students to focus on the problems they are still having with certain tenses (i.e. using the present perfect instead of past simple for definite past). Life Then - Life Now Look at the two circles describing life then and life now. Read the sentences below describing how the persons life has changed. For example: In 1994, I lived in New York.Since then, I have moved to Livorno where I have been living for the past five years.In 1994, I had been married to Barbara for four years. Since then, we have had our daughter Katherine. Katherine is three years old.Barbara and I have been married for ten years.I used to play squash twice a week when I lived in New York.Now I play tennis twice a week. I have been playing tennis for over a year.My best friends were Marek and Franco in New York. Now my best friend is Corrado.I loved going to the opera in New York. Now, I love going to museums around Tuscany.I worked at the New York Association for New Americans for two years in New York.Now I work at the British School. I have been working there for over four years. Draw two circles of your own. One describing life a few years ago and one describing life now. Once you have finished, find a partner and describe how your life has changed over the past few years.

Blog Writing on Bani Bani Bani Re Bani

Blog writing on â€Å"Bani Bani Bani Re Bani† from â€Å"Main Prem Ki Diwani Hoon†.    Bani Bani song is taken from Main Prem Ki Diwani Hoon. This song is a dance performance by Kareena Kapoor. Chitra, the singer of Bani Bani voice was high-pitched as ever. Her dandiyal or tribal tune happens as courtesy of her effervescence. Bani Bani is the most passionate song of the year. Music of main prem ki Diwani hoon is beautiful song and new feel in the particular song. Anu Malik proves as genius musician for the movie ("Bani Bani - Main Prem Ki Diwani Hoon _ HD"). Kareena Kapoor is delight to watch in this song. She is wearing red legenga dress in the song and dances in every beat of the song. Kareena Kapoor was remarkable throughout the film. Main Prem Ki Diwani Hoon is worth successor of one of the Sooraj R Barjatya previous hits. Bani Bani is one good picturised song. This is a peppy Bollywood Song that is sung by Chitra released in the year 2003. It is from Rajshri Productions starring Kareena Kapoor, Hrithik Roshan and Abhishek Bachchan. This song was beautifully choreo graphed and Kareena Kapoor provides justice in following the steps in nice way. As far as review is concerned, it has diverse opinion from viewers who have watched the movie. Some feels Sooraj; the Director had successfully won heart of audience the fourth time. Some felt that the movie was worst movie in Bollywood. According to few viewers, the song could have been made better with much better steps.   I feel that Kareena Kapoor has the potential in giving more edge to the dancing steps of Bani Bani. She has done justice in following the steps of the choreographer and putting her best to entertain her fans and audience. I felt this was one of the best songs from Main Prem Ki Diwani Hoon. This dance was performed by Sanjana (Kareena Kapoor) at one of her college fest. She was happy and refrained in the song with bit of sadness as Prem (Hrithik) was not present in the show for watching it. As Kareena was in love with Prem, she was imagining him in each of the steps and b ing happy by his presence. However, in actual, Prem (Abhishek Bachchan) was watching Sanjana dance and enjoying her beautiful presence on stage. Abhishek Bachchan visualizes his life with Sanjana and gets mesmerized by her dancing skills and expression. He was constantly staring at Kareena’s performance without blinking his eyes for a second. Sanjana’s dad was frustrated of the fact that her daughter was imagining Hrithik as her life partner, which is not the real motive of her mother. On the other hand, her mother was happy, as Sanjana will get married to rich businessperson like her elder sister. There was great confus ion in the movie that was revealed at the end with a â€Å"happy ending†. This song was set with vibrant colours and ravishing background. It gave the feel of â€Å"that† bollywood magical- romantic song which every happy go lucky girl would love to hum and dance.  Ã‚   "Bani Bani - Main Prem Ki Diwani Hoon _ HD".  YouTube. N.p., 2016. Web. 13 June 2016.

Www.hl7.org Assignment Example | Topics and Well Written Essays - 500 words

Www.hl7.org - Assignment Example These terms have a special connotation in the HealthCare sector. Certification is essential factor for potential HL7 professionals as it enables them attain industry-recognized levels of knowledge and proficiency. Through tests, potential HL7 professionals are exposed and examine the current trends and emerging issues in the healthcare sector, a factor that augments their adeptness. The slogan â€Å"Unlocking the Power of Health Information† was formulated to harness the support of HIM professionals and everyone towards the elimination of ambiguity heath in information sharing and enhance interoperability and cooperative use of standards. It was also aimed at ensuring that health services are improved beyond the common deficient level. HIM professionals can participate in implementation and improvement of standards by equipping themselves and others with the appropriate knowledge that can help transform the healthcare sector. This can be accomplished by organizing training events, discussion forums and setting realistic

Career Development and Gender, Race, and Class in The United States Essay

Career Development and Gender, Race, and Class in The United States - Essay Example In career development, gender, class and race play a vital role in the life and experience of people. The analysis of race, class or gender enables us to differentiate between thinking relationally and thinking comparatively. In career development, people think comparatively upon learning the experiences other than theirs and then contrast and compare the life experiences of other groups of people. This is where the minority is suppressed especially in cases where development of career in based on majority or discriminated on the basis of race, gender or class. On the other hand, relational thinking entails seeing the existing interrelationships within experiences of diverse groups. When one thinks relationally, they see a social structure that generate history of unique groups simultaneously and together link them in the society. This does not imply that the experiences of minorities are similar to those of the majority group. Therefore, this paper seeks to discuss career developmen t and compare the oppressions of gender, race and class. The paper also seeks to discuss the struggles of the minorities and women in general. Career development, gender, race and class are key elements in the life of the minorities who are basically discriminated against based on their limiting factors. African Americans are one of the minority groups who have continuously struggled to curb the discriminations against them by other groups based on race and even religion. For instance, in the early centuries of the republic, Jews and Catholics were denied, in some states, the right to vote. The Jews, Irish, and other immigrants continuously faced a long duration of de facto discrimination in educational opportunities, housing, and employment. In the struggle against such discriminations, the civil rights struggle only involve the racial minorities, as demonstrated by the status of homosexuals, the disabled, and women. Women have also struggle greatly to end the discriminations again st them in various states formerly. For instance, until late 1860s, women were prevented or restricted from owning property in many states. The right of women to vote was not even protected constitutionally until the Nineteenth Amendment ratification in 1920. This was not until the 1964 Civil Rights Act added sex on the list of bases to which people could not be discriminated against. Among other characteristics to which people could not be discriminated according to the Civil Rights Act 1964 were age, race, religion, and national origin. The women struggled through feminism movements to run campaigns against discriminations based on gender and sex (Fitzgerald 116). Other minority groups that have struggled against discriminations included Hispanic Americans who struggled to increase their access to education and increase their voter registration numbers. Their struggle led to the amendment of the Voting Rights Act in 1975, which demanded that the materials of elections be made avai lable in the language of the minority groups including Spanish. The other minority group is the Native Americans who also struggled to stop discrimination and long standing neglect against them. The groups struggled through the American Indian Movement that was aimed to recover their heritage, culture and land issues. Homosexuals have also continually struggled for equal rights. Since early 1980s,

Investigation of domestic violence Essay Example | Topics and Well Written Essays - 4000 words

Investigation of domestic violence - Essay Example The thirst for dominance is inherited in the blood of humans. It is more prominent among men since men are superior to women in terms of physical and mental abilities. â€Å"Domestic violence is a traumatic experience faced primarily by women all over the world† (Orkide, 2011, p. 697). According to the statistics published by National coalition against domestic violence in 2009, â€Å"one in every four women will experience domestic violence in her lifetime. An estimated 1.3 million women are victims of physical assault by an intimate partner each year. 85% of domestic violence victims are women† (Domestic Violence Facts, 2009, p.1). At the same time, Dennis Campbell (2010) pointed out that â€Å"about two in five of all victims of domestic violence are men, contradicting the widespread impression that it is almost always women who are left battered and bruised† (Campbell, 2010). These statistics clearly suggest that both men and women are equally vulnerable to d omestic violence. Domestic violence is a global phenomenon. No country or culture seems to be free from domestic violence incidents. Even the most civilized country, America is not free from the evil effects of domestic violence. Under such circumstances, it is illogical to believe that domestic violence incidence could be less in other countries. ... Majority of the locals, including the women in UAE are getting good education from domestic and overseas academic institutions. As a result of that, people in UAE are aware of their rights. However, as in the case of other Muslim countries, religion is one of the prominent entities in UAE social life. In other words, religions get first priority in all the aspects of human life in UAE. Even the rulers of UAE give more importance to religious values and customs while taking decisions. Even though, UAE is a Muslim dominated country, people from all parts of the world are staying and working there. One of the major illusions among people all over the world is that domestic violence cases are less among Muslim community because of the domination of males over females. "I didn't know that we had domestic violence in the UAE," said Muna Al Abdullah, a 23-year-old social work student at Zayed University who attended the lecture. "I was shocked to hear that there are many cases."(Nereim, 201 1). In short, domestic violence is not a myth but a fact in UAE and hence I decided to research about this topic. The aim of this research is to identify the reasons, consequences of domestic violence in UAE and suggest certain solutions for that. The major question of this research will be how to investigate domestic violence in UAE. This paper is arranged in to different sections such as literature review, methodology, ethics, analysis and findings. Methodology and Ethics Both primary and secondary data are used in this research to get more insights into the topic of domestic violence in UAE. Moreover, both qualitative and quantitative data are used in this research to give more

Business analysis and overview of titan watches

Business analysis and overview of titan watches Titan is one of the largest watch producer in India and sixth largest in the world. Titan manufactures over 7 million watches per annum and have 65 million customer. In 1984 titan was established as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Manufacturing in a state- of -the art at Hosur, Tamil Nadu the company brought the large change in Indian market, by offering quartz technology with international styling. By understanding the different segments in the market, the company launched its second brand Sonata watch, as value brand for those who like styled watches with affordable prices. In last two decade the company has build an very good impression in watch business to become Indias largest manufacturer and world largest sixth manufacturer of watches. This was mainly because good formidable distribution network. Being one of largest retail chain of exclusive retail showroom for watches called The world of Titan spread over 100 towns. Titan have branches over 30 countries, its also have multi brand outlets named Time Zone, service centres and dealer outlets. The company has watch plant at Dehradun (UP) and Baddi (Himachal Pradesh) and electronic circuit boards in Goa. The promoters held majority stake of the company, with Tidco having 28% of the shares and Tata Group companies owing 25% of the shares and the public sharing holding around 28% in the company. The rest stake is held by the foreign institution, non resident Indian, mutual fund and other institution. It also acquires a license for global brands such as Tommy Hilfiger and Hugo Boss, while. It has also in its portfolio its first Swiss Made watch brand Xylys. In 1995 the company capitalize to brand Tanishq as diversified into jewellery in fragmented market operating no brand in urban city. Also in 2005 the company launched its second Jewellery brand, GoldPlus, as using its opportunity for capitalizing in small town and rural India. Its also diversified into fashion Eyewear by launching Fastrack Eye Gear sunglasses as well as prescription eyewear. Investigation and analysis Under the help of moderate implementation and control, it is evident that product development strategies fit for Titan and bring maximized profit to it. Core Competency Each purchases are delivered with Quality is Titans core competency and this for the lower segment watches like maxima and HMT. Whenever any people buy Titan watches they know its a piece of quality and is backed by a Tatas. Titans innovations in the area of style, uniqueness, technology and they have a market from steel to gold to diamonds. Titan Edge is an only creation in the world, owned by Titan. Situation Analysis: Environmental Analysis: Environmental analysis helps Titan to understand what is happening both inside and Outside the company and to increase the probability that the strategies will appropriately Reflects its organizational environment, PEST analysis for Titan consists of following Factors: Political: It has a stable Government Tinges of liberalization Foreign brands had started entering the Indian market with government permission. Economic: Current economic downturn The purchasing power of consumers has decreased due to credit crunch and recession and they may also spend less on luxury items. E-commerce is becoming prevalent Protected Economy Social: There is been a lot changes in lifestyle Indians Patronizing the Foreign brand. Increasing aspirations Grey Market Good Quality/foreign brands bought to India (http://www.scribd.com/doc/37204122/Swatch-Mkting-Plan) Technological: Having a better technological practices Quartz watches was the future Technological products were having better preference Watches were traditional mechanical (http://www.scribd.com/doc/37204122/Swatch-Mkting-Plan) Competitive Analysis: Competitive analysis is a vital part of a marketing plan. Its purpose is to determine the strength and weaknesses of the competitors within the market. Porters Five Forces analysis for Titan can be interpreted as follows: New Entrants: Strong brand recognition and customer loyalty, Titan is a popular brand among customers substitution. Many brands provide with range of similar styles Threat from counter felt products Buyer Power: Buyer power is high in this industry simply due to the presence of so many competitors selling the same products. It is only differentiated in price and consumer loyalty Overall Intensity of Rivalry: Intense competition within in a very crowded market (http://www.scribd.com/doc/37204122/Swatch-Mkting-Plan) SWOT ANALYSIS: Swot analysis is the overall evaluation of a companys strengths, weakness, opportunities and threats and is a way to monitoring the external and internal marketing environment (Kotler, 2009, p.89). Strengths: Strong brand and customer loyalty Repositioning into in the fashion market. A wide range of products with different designs across all price points Production and training facility is flexible enough to adapt new technologies. Industrial relations is good. Till date company did not encounter any kind of labour or industrial relations problem which can put company into jeopardy. Watch industry is growing industry which faster rate As the population is rising, the watch market is also expanding Customers are not very price sensitive as far as quality watch is concerned Weakness: There is not much advertising done by watch industry No innovation in products There are few number of exclusive showrooms that reduces the consumers accessibility to the product Low asset turnover ratio Weak employee productively No emphasis on RD and designs It lacks team spirits and awareness which can result in low utilization of human and machine capacities. Opportunities: There is more need of fashionable luxury watch and fine luxury watch brands that can be targeted in UK, as customers are more like trendsetter and fashionable. UK especially London is a metropolitan city which makes it more attractive for the new company. Youth are more brand conscious than their predecessors. That leads to the expansion of the market for branded watches. E-commerce offers trading opportunities The credit crunch can force customers to buy low priced items over luxury items Threats: There are many foreign players entering in the race Too many players will dilute the market and the profit margin. Mobile phones acting as substitutes of the watches. Counterfeit products Intense competition between different companies within a crowded market Current economic recession and policy of price fixing decrease the sales (http://www.scribd.com/doc/40142805/Marketing-Strategy-of-Titan-Watches1) The Indian watch industry began in the year 1961 with the commissioning of the watch division of Titan. The first watch model manufactured by HMT was the Janata model in the year 1962. HMT was the leader in the watch market till the Tatas formed Titan watches in association with Tamil Nadu Industrial Development Corporation in the year 1987. They took a major strategy decision, which later changed the face of the Indian watch market to manufacture only quartz watches. Liberalisation in 1992 and removal of quantitative restrictions due to WTO has opened the doors for many the Indian market viz. Tissot, Swatch, Omega, Rado, TAGHeuer. The import duties on watches are falling which makes the Indian market look attractive for the global majors like Casio, Swatch and Citizen. Recommendations: MARKETING OBJECTIVES: Titans wants to become the creative and innovative leading brand in global market and establish a strong brand image in the mind of consumers and its financial objectives includes its profit to increase by 10% annually, sales to increase by 21.7% over the next 2 years. Strategic Options and Strategic Choice: According to the SWOT analysis above, it is evident the Titan has a steady presence in the fashion market with strong brand image and customer loyalty. In order to maintain and take advantages of such strengths, Titan should adopt the market penetration strategy which means to sell existing products into existing markets with the objectives of securing the dominance of current market and increasing market share from current products. (kotler, 2009, p.85). Comparing with the cost- leadership strategy and the product development strategy, the former calls for price cutting when selling products It not only reduces companys sales profit, but also affects its brand image. The latter strategy requires company to develop a new product, which may cost so much money and time to do the market research and product test. Therefore, Market penetration strategy is considered as the core strategy for TITAN. According to my suggestions titan should use Ansoffs product/market matrix in order to be creative and innovative brand in global market. As Ansoff growth matrix is a tool which helps businesses to decide their product and market growth strategy. Ansoffs product/market growth gives an idea to businesses growing depends on whether it markets new or existing products in new or existing markets. http://tutor2u.net/business/images/Ansoff%20Matrix%20w500.gif Daigram2: http://tutor2u.net/business/strategy/ansoff_matrix.htm The above diagram illustrates the way ansoffs product/market matrix works. Once Titan knows where they should put the new product in the existing market they also need have a proper STP (Segmentation, Targeting, and Positioning) at the time of launching a product. Segmentation and Targeting: As Kotler, Philip (2009, p.247) defined that segmentation is to divide a market in to distinct groups of buyers with different needs, characteristics of behaviour, who might require separate products. The profile for the Titans ideal customers consists of following factors: Demographic: Gender: Male and Female, in 2007, 11.1% of women bought watches for self, while 9.3% went to men, 5.3% of women bought watches for someone else, while 3.4% went to men. (http://www.scribd.com/doc/24305562/Titan-STP) Age: In terms of amount of people who purchased watches during 2007, 15-19 accounted for 23.4%, 20-24 accounted for 18.1% and 25 34 accounted to 16.9% Lifestyle: Consumers in UK are more inclined towards the trendy styles which represent their uniqueness and taste and personality. FasTrack, Raga, Sonata, Xylys, Nebula and Flip are sub-brands within Titan that are aimed at the youth, men, women and children Sonata is the value for money watch brand from Titan industries. It is targeted at consumers seeking durability and value with a clear positioning of No compromise watch. FasTrack was positioned as a youth brand. The young Indian racing driver Narain Karthikeyan was the brand ambassador. The company used focused distribution supplementing its watch outlets with youth focused outlets like music stores and internet cafà ©s for FasTrack. Titan targeted its Raga watches at women in the premium segment which gave them the feeling of intimacy. The company realized that more women were wearing watches for functions. It offered slimmed down and sleeker watches for women. The Raga range remained for more special reasons, like marriages or parties. Xylys comes from the House of Titan, is targeting a new generation of achievers who are looking for symbols to reflect their lifestyle, attitude, moods and beliefs. Nebula-precious jewellery watches from Titan. It is a collection of intricately carved designs for women inspired by floral patterns and these watches are engraved with beautiful patterns in gold and precious stones. This is for the premium segment. Titan Edge and Titan Steel are the mainstream Titan products which enhance the brands image of leadership, innovation and pride. Titan is considered to have one of the successful segmentation and targeting. Titan adopted a strategy of focus. Titan tries to achieve competitive advantage by optimizing its strategy in the different market segments. Once the firm has identified its market segment, it must decide which ones to target (Kotler, 2009, p.267). Titan will focus on working women among the 24 35 age group. Firstly, it is clear that female purchasing goods for themselves more than male and they take the lead in the whole market. Therefore, in order to be more self aware in the fashion sense and more likely to be in influenced by trends, as well as lifestyle, women willing to spend more on themselves. Secondly, more recently there is a downward tendency in the number of marriage in the UK. Two main drivers are behind it. One is single people increased from 3 million in 1997 million to 9.2 million in 2007. The other is the average age at which couples are getting married has risen to 32 for men and 29 for women. Therefore, the 24 35 age groups may be more established in independent finance and lifestyle. (http://www.scribd.com/doc/24305562/Titan-STP) Targeting: Titans watch TIME RAGA is an exclusive watch for women. The TIME RAGA collection is elegant, delicate and feminine with each piece being truly unique. It includes an exclusive collection of decorative motifs with studded bracelets. It is mainly inspired for working women class. It is crafted exclusively for sophisticated woman, who wears silver jewellery with elan, the TIME RAGA makes a perfect accessory that completes a womans wardrobe. (http://www.scribd.com/doc/24305562/Titan-STP) Positioning: In UK TIME RAGA is positioned as the slimmest watch in the universe. All good things are packaged small or can be packaged slimmest in the world. Brand positioning of TIME RAGA: Promise of purity and a unique experience: its design and retail innovation have been hallmark of Titans all these years. TIME RAGA guarantees the purity of its jewellery and certifies the quality of its diamonds and coloured gems in writing. Luxury: TIME RAGA will be positioned as a branded jewellery of luxury rather than commodity. It moves jewellery beyond investment to the fashion and adornment sector. It will be positioned as superior product. It will be positioned as a totally new perspective to jewellery buying especially when it comes to exquisite oriental jewellery. (http://www.scribd.com/doc/24305562/Titan-STP) To working women among the 24 to 35 age group, who have strong purchase power, Titan is the watchmaker that produces more unique watches than any other brands for its the most variety of designs. Their high quality but low price make customers move to multi ownership across a range of looks and price points. Titan has managed to get fair market in Middle East and Africa but its failure in Europe was a downturn for the Company as the return was not as good as investment made for the expansion. Titan has decided to revamp its flagship watch brand in Europe mainly in UK. Titan wants to reposition it more youthful and relevant to the changing times. Titan has entered the International markets in 1989 through the export of watch movements. Titans first global footprint was placed in the UAE the largest market in the Middle East then it moved towards Egypt, Oman, Saudi Arabia and few markets in Africa. Though it faced strong competition, it reached the sales of 100,000 watches within a year of its launch. It started to move globally and moves towards Sri Lanka, Bangladesh, Maldives and Nepal. After its extensive survey, it concluded that it needs good reason to stock the brand. Titan needs to re-position its brand image in the UK market. And so Titan decided to against soft option of driving its globalization through private label exports. It would launch its product under its own brand with market positioning Therefore Titan found a massive advertising campaign to create brand awareness. It also participated in the fair which showcases the worlds biggest watch brand in the world. Marketing Mix: Price: As achieve our marketing objectives, we can so some change in the pricing. Price needs to have unique benefits which can offer a benefit to the customer in the competitive market. Its often assumed that higher prices are a luxurious product. Titan needs to select the pricing for its product which can be affected and decided by the cost of manufacture, latest plant, and high investment for the product. It can also open duty free shops in the airports such as Gatwick and Birmingham airport and in Eurostar station in London. Eurostar estimates to passenger number will increase from 8.3 million this year to 10 million by 2010 (Railnews, 2007). It can also put banner on the internet such as Face Book. Product: Titans main objectives was to make consumers buy more than one watch to increase market size by increasing it augment demand for watches. It can it product different range for different segments. It should introduce a jewellery watches to attract working women in UK. Product should be customizing to personalize the watch to fit customers taste and make it more unique. It can use specialize features that emphasize more special and limited edition for a youthful, innovative and exciting look. Place: It can create place from positioning. It can attract customers by having its own showroom which will help to increase it purchase in the competitive market. It can also have dedicated exclusive distributions which can exclusive showcase Titan products and its ranges. It can also make an investment in a showroom and also in line with the product positioning. It can rent stores in prime locations which has busy high street which can also help increase its sales. Promotion: Titan can achieve its marketing objectives by exploring its relationships with its suppliers, distributors and all channels which can help to increase its sales. It can come up with promotion tactics such as gift items, promotion themes and etc. It can focus more on its market research feedback which can improve its image in the local and international market. It should focus more on the after sale service which is very important in UK where brands with reputation is recognised. It can endorse its product with celebrity and use their image. Advertising such as print / broadcast ads, posters and leaflets or billboards, it can also use direct and indirect marketing such as E-mails, mobile messages and websites. Conclusion: To increase its visibility, Titan Company can sponsor events similar to fashion shows which all latest designs launched are displayed. This is important as it has a great effect on different segments of the customers in different ways. Titan should also have Tie up with radio channels and television to broadcast and telecast its advertisement about various sales promotions from time to time. Specially, RD needs more investment as customer expectations are changing rapidly. Titan can focus more on introducing more varieties and luxury items in the market at regular interval. Titan should introduce exclusive collection for working women in order to have more contemporary and complements for any fashion styles. Tie up with international watch brands to make the product stronger in the market. Titan should use internet to spread awareness among consumer about the brand. Finally, on the basis of all analyses, it is obvious that market penetration strategy fit for Titan. Titans main target should be working women who own a strong purchasing power and pursue a trendy lifestyle. Therefore, customized watches right aim at this target market. This innovation evolution will essentially not only strengthen its current customer loyalty, but also broaden its consumer base. Selecting the watch parts from a wide range of current watches could reduce the cost. However, due to the limited and unique features, these watches sell with high price. Hence the turnover would be increased thus Titan UK company would make the maximized benefit. http://www.tata.com/article.aspx?artid=8xXL3Vvjg+4= can some points from here..

Essay --

Role of renewable energy sources in environmental protection. Munthir ALMoslem Student # 1001020682 Course: EES1100 Date: 9th December 2013 Area of interests The Saudi Arabia economy is highly dependent on oil exports; the country has approximately â€Å"one-fifth of the world's proven oil reserves, and it is the largest producer and exporter of oil†, producing 12 million barrels per day (Saudi Arabia Country Profile, 2013). Saudi Arabia is the biggest consumer of oil in the Middle East; in 2009, the country was ranked as the world’s 13th highest consumer of energy, of which about 60 percent was petroleum-based and the other 40 percent was natural gas (Saudi Arabia Country Profile, 2013). From all the accessible sources, the current capacity of producing energy in Saudi Arabia is about 55 gigawatts and grows by 3 gigawatts annually (Alaindroos & He, 2012). The Saudi Arabian government invests about 1,125 billion dollars to cater to its energy needs between now and 2018 (Alaindroos & He, 2012). In the year 2009 alone, the country used about 100 million barrels of oil to produce energy and this implies that they consume one q uarter of all their oil in domestic uses. The demand for electricity in Saudi Arabia is estimated to increase by 70 GW in the next twenty years (Saudi Arabia Country Profile, 2013). The current dependence on unsustainable energy sources has a different effect on the environment due to gases they emit into the atmosphere. If the country fully implements the use of sustainable sources of energy, it will help to expand the use of energy for security purposes. The use of sustainable sources of energy would lead to reduced emissions of greenhouse gases, effluents and other wastes that have a negative im... ...s. Environment, 37(9): 6-15. Maithani, P. (2008). Renewable Energy in the Global Context. New York: Concept Publishing Company. Mani. (2013). Saudi Arabia Invests $109B To Meet 1/3 Energy Needs From Renewables. ValueWalk. Retrieved from http://www.valuewalk.com/2013/07/saudi-arabia-invests-109b/ Nogee , A . , Clemmer, S. , Donovan, D. ,& Deyette, J. (2002). Clean Energy Blueprint: Increasing Energy Security, Saving Money, and Protecting the Environment with Energy Efficiency and Renewable Energy. Bulletin of Science, Technology & Society, 22(2): 100-109. Olivier, J. , Janssens-Maenhout , G. , Muntean, M. ,& Peters, J. (2013) . Trends in global CO2 emissions: 2013 Report. Retrieved from http://www.pbl.nl/sites/default/files/cms/publicaties/pbl-2013-trends-in-global-co2-emissions-2013-report-1148.pdf Saudi Arabia Country Profile. (2013). Environmental Analysis. MEED

Hollifield Family Reunion Essay

Every year around the last week of July my father’s family all meets for a two day reunion in the small town of Spruce Pine, North Carolina. Hollifield’s have resided in the area for over 100 years! There are many streets named after us and if you’re walking around town some people even notice you’re a Hollifield just by looking at you. Although it is only two days long, the reunion is something I cherish deep in my heart, for it’s the only time I get to see my father’s family. One night in 1974, my grandpa and a few other family members were sitting around reminiscing about their childhood. They were laughing at all the memories and good times they’ve had and all the trouble they got into. My grandpa was telling everyone he had been thinking of a way that everyone could make some time to all come together for a couple days once every year. His uncle told him that they should start a family reunion. So starting in July of 1974 the annual Hollifield reunion began. Everyone gets to the hotel Friday night and gets settled in and reacquainted a lot of hugging, kissing, laughing, and eating. My sister and I get our own hotel room so most of our cousins bring sleeping bags and stay both nights in our room. We talk about what we’ve all done that year, who’s dating who, what kind of cars we’ve bought; we pretty much talk each other’s ears off. The next morning we all get up and find somewhere to eat and walk around town. Downtown Spruce Pine is absolutely beautiful. There are flowers and pine trees growing everywhere, and you can smell all the bakeries and barbeque pits. There are little stores with antiques and instruments, florists, wedding dress shops, and candy stores. It could go from 90 degrees with the sun shining to a humid rain in a matter of minutes. When it rains you can smell it a hundred times better than in California. After we walk through town we get to a huge, long wooden bridge. It’s been there for years and underneath it flows a beautiful creek and a park filled with laughing children frolicking in the sunlight. We normally go to the park and mess  around on everything then make our way to the creek. You have to go down a steep hill made of dirt and freckled with little patches of bright green grass. The boys catch crawdads and crayfish while us girls dip our feet in the clear chilly water and wait for the train to pass. The train is large and used to transport coal and freight. Personally, the train is one of my favorite parts of Spruce Pine. It’s loud yet still soothing and controlled. After a few hours the rest of the family begins to show up at the park with fresh, good old-fashioned southern food. They unload the cars of barbeque, slaw, potatoes, mac and cheese, collard greens, green beans, pasta salads, and more desert than any amount of people should ever consume. Following our meal is the baseball game. The whole family plays and we get chosen randomly for two teams. In the end my grandpa tells us that everyone won and an MVP is chosen from each team who receives a golden trophy of a boy or girl with a tiny body and huge head, holding a baseball bat. We all clean up then head back to the hotel to get swimsuits and drive over to the pool. A few hours into swimming we decide to go to the hotel and shower then all the kids find a place to eat supper. Upon leaving the restaurant someone informs us that the annual hide-n-seek game has begun. We take off running towards the hotel to find a hiding place while the person chosen as â€Å"it† stays and counts for 5 minutes. The game involves a lot of pushing, shoving, screaming, laughing, and those little chills you get when you’ve found a place and you know that any second you could be found. After the game we all head back to my sister and I’s room and hang out. We stay up all night talking about everything that happened, who did the most embarrassing thing, which was the funniest, and other things we had encountered that day. As the night goes by we start to notice our time is almost up. Most of my cousins live in NC so they see each other all the time, but as the hours pass my sister and I notice that our time in NC is almost over; that we’ll have to wait yet another slow, California year before we get back to the peaceful happiness of NC. Around 9 in the morning our cousin’s head back to their rooms to get ready for our last meal together. For breakfast Sunday morning the whole family fills the back room of The Western Sizzler. Western Sizzler may be the best place to get breakfast ever. It’s is 3 large buffet tables covered in bacon, sausage, ham, eggs,  fruit, veggies, pancakes, waffles, biscuits and gravy, yogurt, granola, hash browns, country potatoes, varieties of juices, milks, sodas. And at the end there is a huge dessert bar. We eat and talk and talk and eat. And eat some more†¦ and then a little bit more. We catch up with some of the older members of the family and tell them what we did all weekend. My aunt Vicki walks around and takes millions of pictures with her big nice camera that has a flash that could blind the whole family at the same time. When everyone has finished my grandpa stands up and talks about all the great things that have gone on during the weekend, all the graduates and birthdays, all the births and deaths. We end the reunion by hugging and some crying (I won’t lie; Ià ¢â‚¬â„¢m one of the criers). If my family had never got the idea to have a reunion, I don’t know when I would ever see them. The reunion brings us together in a quick two day span filled with great food, laughter, and all around happiness. It seems like when we’re all together nothing can go wrong. My cousins and I have vowed that when our time comes, we will carry on the tradition of the Hollifield Family Reunion until the day we die.

How to Compete in India Essay

1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? 2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry? 3. The Indian market is enormous in terms of population and geography. How have the two companies responded to the sheer scale of operations in India in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. â€Å"Global localization† (glocalization) is a policy that both companies have implemented successfully. Give examples for each company from the case. 5. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they defuse further boycotts or demonstrations against their products? How effective are activist groups like the one that launched the campaign in California? Should Coke address the group directly or just let the furor subside? 6. Which of the two companies do you think has better long term prospects for success in India? 7. What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets? 8. Comment on the decision of both Pepsi and Coke to enter the bottled water market instead of continuing to focus on their core products—carbonated beverages and cola-based drinks in particular.